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Can Biometrics Save The World?

In the 2002 science fiction movie, “The Minority Report,” Tom Cruise portrays a cop who’s trying to prevent his own arrest for murder. The movie depicts a futuristic society where the use of biometrics has run amuck. There, citizens’ retinas are scanned anywhere and everywhere: stores, streets, taxis, subways and even their own bathtubs. In one unsettling scene, Cruise’s character is barraged by interactive advertising billboards as he walks through a mall. His retina was scanned, his identity instantly uncovered, and a profile quickly formed. The billboard tailored advertisements based on his unique characteristics and background. In this brave new world, a citizen’s retina was used as a bar code.

Think of how embarrassing this would be if it were used today — if technology was used to pull up our credit reports or information on our buying behavior as we entered a store. “Attention Mr. Jones, there’s a special on Preparation H in aisle 7.”

Biometrics is a general term for the measurement of human traits — such as fingerprints, hand geometry, facial characteristics or voice recognition — for the purpose of identifying or authenticating individuals. The biometrics industry has seen explosive growth over the past few years, which is expected to continue unabated over the next decade. As the technology becomes more accurate and the underlying equipment (digital cameras, databases, computer processors and telecommunications) to power it becomes cheaper, more creative applications will be developed.

The technology is considered a boon to the security industry, which sees it as a powerful tool for fighting more sophisticated and dangerous criminals, thieves and terrorists. It can be used at the ATM for valid recognition of a cardholder; at retail establishments for credit card verification; for Internet access and computer log-in control; and for border security to keep Osama bin Laden’s henchmen out of the country.

Yet with any fledgling technology comes the potential for misuse and abuse. Critics say the identification techniques — especially facial recognition, which is nonvoluntary in nature — erode privacy rights and elicit the specter of big government tracking individuals’ actions, activities and transactions.

The technology raises questions about not only privacy of personal data, but also privacy of personal behavior. Suppose you’re denied employment because of the company you keep or the establishments you frequent? Would you march in a demonstration or support a certain political cause knowing you can be identified by biometrics? Will this force people to walk in public with Groucho Marx glasses and novelty noses?

Biometrics use depends on comparing data from a newly acquired measurement against stored data. To establish a reference point, the technology requires measuring, processing and storing data of an individual’s unique characteristics. As the use of biometrics grows, so do the databases that amass very personal information. Is this data, which can be stored locally or centrally, safe from identity thieves? Can it be used and misused by the entity who captured it for purposes we’re not yet aware of?

Biometrics must be used responsibly. Obviously, corporations will have to show restraint not to abuse the information. And government will have to alleviate fears of a Big Brother conspiracy. The International Biometrics Industry Association promulgated a code in 2000 “to ensure that biometric data is not misused to compromise any information, or released without personal consent or the authority of law.” Does that make Americans feel any better?

Recent successes seems to indicate biometrics’ benefits outweigh the potential dangers of misuse. Face scans are used by casinos to weed out cheats; law enforcement can better track felons, sexual predators and drunk drivers; drivers’ license bureaus are reducing ID forgers; and banks are effectively separating clients from crooks.

Biometrics technology exists because the public generally supports it. The question, both for citizens and governments, is how much information are they comfortable sharing? Just food for thought. Enjoy the issue.

Regards,

Curt Blakeney
Editor
cblakeney@vpico.com 

 

 

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