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2003 Display Advertising Rates
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Black and White
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| |
1x
|
3x
|
6x
|
| 1 page |
$2,800
|
$2,600
|
$2,300
|
| 2/3 page |
$2,200
|
$2,000
|
$1,700
|
| 1/2 page |
$1,700
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$1,550
|
$1,400
|
| 1/3 page |
$1,300
|
$1,100
|
$1,000
|
| 1/4 page |
$1,100
|
$1,000
|
$900
|
| 1/6 page |
$750
|
$700
|
$650
|
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Preferred Positions
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| |
3x
|
6x
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| Inside Front Cover |
$5,500
|
$5,000
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| Inside Back Cover |
$5,000
|
$4,500
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| Back Cover |
$6,000
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$5,500
|
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Color
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| Process red, blue or yellow |
Add $525 per color
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| PMS or matched color |
Add $600 per color
|
| Four-color |
$1,400
|
| Bleed |
no additional charge
|
| Ad Dimensions/Non-bleed
Sizes |
| Note: Live matter cannot be less than 3/8"
from trim. Bleed sizes add 1/8" of image beyond the
trim size. |
| Bleed page |
8.375" x 11.125"
|
| Full page (trim size) |
8.125" x 10.875"
|
| 2/3 page (two columns) (V) |
4.625" x 10"
|
| 1/2 page (two columns) (V) |
4.625" x 7.375"
|
| 1/2 page (horizontal) |
7" x 4.875"
|
| 1/3 page (vertical) |
2.25" x 10"
|
| 1/3 page (two columns) (SQ) |
4.625" x 4.875"
|
| 1/3 page (horizontal) |
7" x 3.25"
|
| 1/4 page (vertical) |
3.625" x 4.875"
|
| 1/6 page (vertical) |
2.25" x 4.875"
|
|
Mechanical Requirements
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| Printing |
web offset
|
| Binding |
saddle stitched
|
| Trim size |
8.125" x 10.875"
|
| Columns |
3 per page
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| Bleed |
No additional charge
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| Materials* |
Digital files
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| *Call for specifications or see our Website
at www.vpico.com/specs |
|
Web Advertising
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| Banner ads |
$1,000 / 30-day exposure
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| Button ads |
$750 / 30-day exposure
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V - Vertical; H - Horizontal; SQ - Square
Public Venue Security is a trademark of Virgo Publishing
MATERIALS
Digital File/Ad Specifications: Must be designed in
Quark, Photoshop or Illustrator. Must be CMYK for color. No
Pantones unless specifically requested. Include all fonts,
images and any other attachments needed for output. Please
contact your traffic coordinator if other programs being used
are not compatible with programs mentioned here. Instructions,
additional specifications and support files are available
on our website or by fax. Please call for more information.
Quality-Color proof required.
Website: www.vpico.com/specs
Quality color proof requested.
CLOSING DATE Digital files must be received by Virgo
materials deadline date. Copy to be typeset or designed by
Virgo must be received by Virgo 70 days prior to cover date.
If copy or artwork has not been received by Virgo prior to
press time, Virgo may elect to substitute available materials
and previously run advertisements in their place. Cancellations
not accepted unless received at least 60 days prior to cover
date in writing. Cover date is the 1st of the month stated
on the issue and in the advertising agreement unless otherwise
specified.
Frequency Public Venue Security™
magazine is published 6 times a year.
Terms All payment terms must be in writing and are
subject to management approval. All invoices are net 10 days,
unless otherwise specified. After 10 days, the gross rate
stated in the advertising agreement will be due. Account balances
with invoices past terms are subject to a 1 1/2 % monthly
finance charge and all invoices past terms may be subject
to a 20% late fee.
Commissions A 15% agency commission will be given
to recognized agencies, provided invoices are paid within
terms.
Collection Should advertiser and/or agency default
on any of its payments of advertising bills, advertiser and/or
agency become responsible for all costs of collection, including
but not limited to, collection fees, attorney fees, travel
expenses and court costs.
Subscriptions $42 for one year, $60 per year in Canada;
$60 per year foreign, payable in U.S. funds only, non-refundable.
Miscellaneous
A. Virgo reserves the right, using its sole discretion,
to accept, reject or edit any advertisement not within Virgo's
publishing standards.
B. Advertiser and/or agency assumes sole responsibility
for the content of all advertising printed by Virgo and will
indemnify and hold Virgo harmless for any claims arising against
Virgo, including but not limited to, claims for defamation,
invasion of privacy, and trademark and copyright infringement.
C. Virgo will charge the advertiser the prevailing
market rates for the typesetting, layout or designing of advertisements.
D. Advertiser and/or agency will be billed or have
deducted from prepaid amount(s) any frequency discounts given
by Virgo which become inapplicable due to schedule cancellation
over the term of the agreement. Advertiser and/or agency will
be billed at the current one-time rate when multiple insertion
contracts and/or insertion orders are not on file with Virgo.
Advertiser and/or agency has the option to revise a contract
to increase or decrease the frequency rate. Decreases in frequency
must meet Virgo's written cancellation policy. In the event
of a contract revision, advertiser and/or agency will either
be short-rated or credited, depending on the actual earned
space used or to be used.
E. Notice will be given before rate changes. Any contract
made before rate changes will be billed at the new rate.
F. Advertising rates are based on an average paid
and non-paid circulation of 10,000. Exact circulation of publication
may vary from issue to issue.
G. Any advertiser and/or agency based in a foreign
country must prepay for each advertising insertion prior to
advertisement being published.
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Classified Advertising Rates
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| Please contact: |
Bill Wingfield
480.990.1101 x 1013 •
billw@vpico.com |
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Insertion Orders/Materials
|
| Please contact: |
Virgo Publishing
Attn. Kim Davis
480.990.1101, ext 1391 • FAX 480.990.8038
kimberleed@vpico.com
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